DON JULIO / EXPERIENCE BRANDING DESIGN


Within the new strategy Don Julio, there is a commitment to art and design. Rococo was invited to create an event that would transcend to their most important customers.

For this project, the proposal was that the guests will immerse themselves in the process of making tequila, developing a sensorial experience firsthand.

A tunnel of 17 meters long  was created with agave fields enveloping the guests from the arrival to the party, also a wall with a wallpaper of fractals specially designed for the brand.

The iconic piece of the event was the stage, for this space we create a vault of magueys, so the bands can receive and transmit the essence of the brand. The same graphic of magueys inspired us to create the DJ booth, bars and back bar who made this night a memorable night